{"id":23,"date":"2026-10-27T19:21:54","date_gmt":"2026-10-27T19:21:54","guid":{"rendered":"https:\/\/otibroshub.online\/?page_id=23"},"modified":"2026-10-27T19:23:03","modified_gmt":"2026-10-27T19:23:03","slug":"sales-page-import-smart","status":"publish","type":"page","link":"https:\/\/otibroshub.online\/?page_id=23","title":{"rendered":"Sales page &#8211; import smart"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"23\" class=\"elementor elementor-23\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05315fe e-con e-atomic-element e-flexbox-base e-default-div \" data-id=\"05315fe\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"05315fe\">\n    \n<\/div>\n<div class=\"elementor-element elementor-element-21328c0 e-flex e-con-boxed e-con e-parent\" data-id=\"21328c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67124ac elementor-widget elementor-widget-html\" data-id=\"67124ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Barlow+Condensed:wght@600;700;800&family=Barlow:wght@400;500;600&display=swap\" rel=\"stylesheet\">\n<style>\n\n\n:root{\n  --ink:#14171A;\n  --ink-2:#232830;\n  --red:#D10F1F;\n  --red-deep:#9E0A17;\n  --paper:#F2F4F5;\n  --white:#FFFFFF;\n  --line:#D9DEE2;\n  --muted:#5B646C;\n  --yellow:#F2B705;\n  --wa:#1FA855;\n  --wa-dark:#168041;\n  --display:\"Barlow Condensed\",\"Arial Narrow\",Impact,sans-serif;\n  --body:\"Barlow\",system-ui,-apple-system,\"Segoe UI\",Roboto,Arial,sans-serif;\n}\n:where(#is-page),:where(#is-page) *{box-sizing:border-box}\n:where(#is-page) *{margin:0;padding:0}\nhtml{scroll-behavior:smooth}\n#is-page{font-family:var(--body);font-size:17px;line-height:1.6;color:var(--ink);background:var(--paper)}\n:where(#is-page) img{max-width:100%;height:auto;display:block}\n:where(#is-page) a{color:inherit}\n:where(#is-page) :focus-visible{outline:3px solid var(--yellow);outline-offset:3px;border-radius:4px}\n.wrap{width:min(1120px,100% - 40px);margin-inline:auto}\n#is-page h1,#is-page h2,#is-page h3{color:inherit;font-family:var(--display);font-weight:800;line-height:1;letter-spacing:.005em}\n:where(#is-page) h2{font-size:clamp(34px,5vw,52px);margin-bottom:14px}\n:where(#is-page) h3{font-size:24px;font-weight:700}\n.lede{color:var(--muted);max-width:62ch;font-size:18px}\n\n\/* Buttons *\/\n.btn{display:inline-flex;align-items:center;justify-content:center;gap:12px;font-family:var(--display);font-weight:700;font-size:22px;letter-spacing:.02em;text-decoration:none;padding:16px 28px;border-radius:6px;border:0;cursor:pointer;transition:transform .15s ease,background .15s ease,box-shadow .15s ease;line-height:1}\n.btn svg{width:24px;height:24px;flex:none}\n.btn:active{transform:translateY(1px)}\n.btn-red{background:var(--red);color:#fff;box-shadow:0 6px 0 var(--red-deep)}\n.btn-red:hover{background:#E3192A}\n.btn-red:active{box-shadow:0 3px 0 var(--red-deep);transform:translateY(3px)}\n.btn-wa{background:var(--wa);color:#fff;box-shadow:0 6px 0 var(--wa-dark)}\n.btn-wa:hover{background:#25BB61}\n.btn-wa:active{box-shadow:0 3px 0 var(--wa-dark);transform:translateY(3px)}\n.btn-ghost{background:transparent;color:#fff;border:2px solid rgba(255,255,255,.45)}\n.btn-ghost:hover{border-color:#fff;background:rgba(255,255,255,.06)}\n\n\/* Top bar *\/\n.topbar{background:var(--ink);color:#fff;border-bottom:1px solid rgba(255,255,255,.08)}\n.topbar .wrap{display:flex;align-items:center;justify-content:space-between;height:68px;gap:16px}\n.brand{font-family:var(--display);font-weight:800;font-size:26px;text-decoration:none;display:flex;align-items:center;gap:10px}\n.brand i{display:inline-block;width:14px;height:22px;background:var(--red);border-radius:2px;box-shadow:inset 0 0 0 2px rgba(0,0,0,.25),inset 5px 0 0 -2px rgba(0,0,0,.35)}\n.topbar a.mini{font-weight:600;font-size:15px;text-decoration:none;display:inline-flex;align-items:center;gap:8px;color:#fff;border:1px solid rgba(255,255,255,.3);padding:9px 14px;border-radius:999px}\n.topbar a.mini:hover{border-color:#fff}\n.topbar a.mini svg{width:18px;height:18px;color:#3EDC81}\n\n\/* Hero *\/\n.hero{background:var(--ink);color:#fff;position:relative;overflow:hidden;padding:64px 0 96px}\n.hero::before{content:\"\";position:absolute;inset:auto 0 0 0;height:30px;background:repeating-linear-gradient(90deg,var(--red) 0 22px,var(--red-deep) 22px 28px)}\n.hero::after{content:\"\";position:absolute;right:-180px;top:-200px;width:620px;height:620px;border-radius:50%;background:radial-gradient(circle,rgba(209,15,31,.38),transparent 68%);pointer-events:none}\n.hero .wrap{display:grid;grid-template-columns:1.15fr .85fr;gap:56px;align-items:center;position:relative;z-index:1}\n.stamp{display:inline-flex;align-items:center;gap:10px;font-family:var(--display);font-weight:700;font-size:20px;color:var(--yellow);border:2px solid var(--yellow);padding:6px 14px;border-radius:4px;transform:rotate(-2deg);margin-bottom:26px}\n.stamp svg{width:20px;height:20px}\n.hero h1{font-size:clamp(54px,9vw,108px);text-transform:uppercase;margin-bottom:22px}\n.hero h1 span{display:block;color:var(--red);-webkit-text-stroke:0}\n.hero p.sub{font-size:20px;color:#D7DCE0;max-width:52ch;margin-bottom:34px}\n.hero p.sub strong{color:#fff}\n.cta-row{display:flex;flex-wrap:wrap;gap:18px;align-items:center;margin-bottom:22px}\n.file-meta{display:flex;flex-wrap:wrap;gap:8px 22px;font-size:15px;color:#AEB6BD}\n.file-meta b{color:#fff;font-weight:600}\n.cover{position:relative;justify-self:center;width:min(380px,100%)}\n.cover img{width:100%;border-radius:8px;box-shadow:0 40px 70px -20px rgba(0,0,0,.7),0 0 0 1px rgba(255,255,255,.08);transform:rotate(2.5deg);animation:land .9s cubic-bezier(.2,.8,.2,1) both}\n.cover .badge{position:absolute;left:-26px;bottom:44px;background:var(--yellow);color:var(--ink);font-family:var(--display);font-weight:800;font-size:22px;line-height:1.05;padding:12px 16px;border-radius:4px;transform:rotate(-6deg);box-shadow:0 10px 24px rgba(0,0,0,.35);animation:thump .5s .9s cubic-bezier(.3,1.6,.5,1) both}\n@keyframes land{from{opacity:0;transform:translateY(40px) rotate(8deg)}to{opacity:1;transform:rotate(2.5deg)}}\n@keyframes thump{from{opacity:0;transform:scale(1.8) rotate(-6deg)}to{opacity:1;transform:scale(1) rotate(-6deg)}}\n\n\/* Sections *\/\n#is-page .is-sec{padding:84px 0}\n.sec-head{margin-bottom:40px}\n.alt{background:var(--white)}\n.dark{background:var(--ink);color:#fff}\n.dark .lede{color:#B9C1C8}\n\n\/* Steps *\/\n.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border:2px solid var(--ink);border-radius:8px;overflow:hidden;background:#fff}\n.step{padding:30px 28px 34px;border-right:2px solid var(--ink)}\n.step:last-child{border-right:0}\n.step .n{font-family:var(--display);font-weight:800;font-size:64px;color:var(--red);line-height:.9;margin-bottom:12px}\n.step p{color:var(--muted);margin-top:8px}\n\n\/* Manifest *\/\n.manifest{display:grid;grid-template-columns:1fr 1fr;gap:0 56px}\n.manifest ol{list-style:none}\n.manifest li{display:grid;grid-template-columns:70px 1fr 34px;align-items:baseline;gap:10px;padding:14px 0;border-bottom:1px dashed #C3CAD0}\n.manifest .ch{font-family:var(--display);font-weight:700;font-size:18px;color:var(--red);white-space:nowrap}\n.manifest .t{font-weight:600;line-height:1.35}\n.manifest .t small{display:block;font-weight:400;color:var(--muted);font-size:14.5px;margin-top:2px}\n.manifest .pg{font-family:var(--display);font-weight:600;color:var(--muted);text-align:right}\n.bonus{margin-top:34px;display:flex;flex-wrap:wrap;gap:12px}\n.chip{background:var(--ink);color:#fff;padding:10px 16px;border-radius:999px;font-weight:600;font-size:15px}\n.chip.y{background:var(--yellow);color:var(--ink)}\n\n\/* Budget table *\/\n.tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}\n.tier{background:var(--ink-2);border-radius:10px;padding:30px 28px;border-top:6px solid var(--red)}\n.tier.mid{background:#fff;color:var(--ink);border-top-color:var(--yellow);transform:translateY(-10px)}\n.tier h3{font-size:44px;margin-bottom:2px}\n.tier .tag{font-size:14.5px;color:#9FA9B1;margin-bottom:20px}\n.tier.mid .tag{color:var(--muted)}\n.tier dl{display:grid;grid-template-columns:1fr auto;gap:10px 14px;font-size:15.5px}\n.tier dt{color:#B9C1C8}\n.tier.mid dt{color:var(--muted)}\n.tier dd{font-weight:600;text-align:right}\n.tier .units{margin-top:20px;padding-top:16px;border-top:1px solid rgba(128,138,148,.4);font-family:var(--display);font-weight:700;font-size:24px}\n.note{font-size:14.5px;color:#9FA9B1;margin-top:26px;max-width:80ch}\n\n\/* Worked example *\/\n.ledger{display:grid;grid-template-columns:1.1fr .9fr;gap:40px;align-items:start}\n.paper{background:#fff;border:2px solid var(--ink);border-radius:6px;padding:30px 30px 26px;position:relative;box-shadow:10px 10px 0 var(--ink)}\n.paper h3{margin-bottom:4px}\n.paper .who{color:var(--muted);font-size:15px;margin-bottom:18px}\n.paper table{width:100%;border-collapse:collapse;font-size:16.5px}\n.paper td{padding:11px 0;border-bottom:1px dashed #C3CAD0}\n.paper td:last-child{text-align:right;font-weight:600;white-space:nowrap}\n.paper tr.sum td{border-bottom:0;border-top:2px solid var(--ink);font-family:var(--display);font-size:26px;font-weight:800;padding-top:14px}\n.paper .unit{margin-top:18px;background:var(--paper);border-radius:4px;padding:14px 16px;font-size:15.5px}\n.paper .unit b{color:var(--red)}\n.formula{background:var(--ink);color:#fff;border-radius:8px;padding:26px 28px;margin-bottom:22px}\n#is-page .formula h3{color:var(--yellow);margin-bottom:10px}\n.formula code{display:block;font-family:ui-monospace,Menlo,Consolas,monospace;font-size:15px;line-height:1.6;color:#E8ECEF}\n.duty{border:2px solid var(--line);border-radius:8px;padding:24px 26px;background:#fff}\n.duty h3{margin-bottom:10px}\n.duty ul{list-style:none;font-size:15.5px}\n.duty li{display:flex;justify-content:space-between;gap:16px;padding:8px 0;border-bottom:1px dashed #C3CAD0}\n.duty li:last-child{border:0}\n.duty li span:last-child{font-weight:600;text-align:right}\n\n\/* Timeline *\/\n.timeline{display:grid;grid-template-columns:repeat(4,1fr);gap:0;position:relative;counter-reset:wk}\n.timeline::before{content:\"\";position:absolute;left:0;right:0;top:22px;height:4px;background:repeating-linear-gradient(90deg,var(--red) 0 14px,transparent 14px 22px)}\n.wk{padding:0 22px 0 0;position:relative}\n.wk .dot{width:46px;height:46px;border-radius:50%;background:var(--red);color:#fff;font-family:var(--display);font-weight:800;font-size:24px;display:grid;place-items:center;margin-bottom:22px;border:4px solid var(--paper);position:relative}\n.alt .wk .dot{border-color:#fff}\n.wk h3{margin-bottom:12px}\n.wk ul{list-style:none;font-size:15.5px;color:var(--muted)}\n.wk li{padding:7px 0 7px 22px;position:relative;line-height:1.45}\n.wk li::before{content:\"\";position:absolute;left:0;top:14px;width:9px;height:9px;border:2px solid var(--red);border-radius:2px}\n\n\/* Rules *\/\n.rules{display:grid;grid-template-columns:repeat(2,1fr);gap:22px}\n.rule{display:flex;gap:18px;background:var(--ink-2);padding:26px;border-radius:8px;border-left:6px solid var(--yellow)}\n.rule svg{width:34px;height:34px;flex:none;color:var(--yellow);margin-top:2px}\n.rule h3{margin-bottom:6px;font-size:26px}\n.rule p{color:#C5CCD2;font-size:16px}\n\n\/* FAQ *\/\n.faq{max-width:820px}\n#is-page details{background:#fff;border:2px solid var(--line);border-radius:8px;margin-bottom:12px}\n#is-page details[open]{border-color:var(--ink)}\n#is-page summary{list-style:none;cursor:pointer;padding:20px 56px 20px 24px;font-weight:600;font-size:18px;position:relative}\n#is-page summary::-webkit-details-marker{display:none}\n#is-page summary::after{content:\"+\";position:absolute;right:22px;top:50%;transform:translateY(-52%);font-family:var(--display);font-size:34px;color:var(--red);font-weight:700}\ndetails[open] #is-page summary::after{content:\"\u2013\"}\n#is-page details .ans{padding:0 24px 22px;color:var(--muted)}\n#is-page details .ans a{color:var(--red);font-weight:600}\n\n\/* WhatsApp band *\/\n.wa-band{background:var(--wa);color:#fff;padding:76px 0;position:relative;overflow:hidden}\n.wa-band::before{content:\"\";position:absolute;inset:0;background:repeating-linear-gradient(135deg,rgba(255,255,255,.05) 0 26px,transparent 26px 52px)}\n.wa-band .wrap{position:relative;display:grid;grid-template-columns:1.3fr .7fr;gap:40px;align-items:center}\n#is-page .wa-band h2{color:#fff;font-size:clamp(38px,6vw,64px);margin-bottom:16px}\n.wa-band p{font-size:19px;max-width:50ch;color:#F0FFF6}\n.wa-card{background:#fff;color:var(--ink);border-radius:12px;padding:30px;text-align:center;box-shadow:0 24px 50px -16px rgba(0,0,0,.4)}\n.wa-card .num{font-family:var(--display);font-weight:800;font-size:44px;line-height:1;margin:8px 0 4px}\n.wa-card .small{font-size:14.5px;color:var(--muted);margin-bottom:20px}\n.wa-card .btn{width:100%}\n.wa-card .alt-link{display:inline-block;margin-top:16px;font-size:15px;color:var(--muted)}\n.wa-card .alt-link:hover{color:var(--ink)}\n.wa-card .ic{width:54px;height:54px;color:var(--wa);margin-inline:auto}\n.hours{font-size:14px;color:var(--muted);margin-top:10px}\n\n\/* Footer *\/\n#is-page footer{background:var(--ink);color:#AEB6BD;padding:48px 0 110px;font-size:14.5px}\n#is-page footer .wrap{display:grid;grid-template-columns:1.2fr 1fr;gap:40px}\n#is-page footer .brand{margin-bottom:12px;color:#fff}\n#is-page footer p{max-width:62ch}\n#is-page footer .links{display:flex;flex-direction:column;gap:8px;align-items:flex-start}\n#is-page footer a{color:#fff;text-decoration:none;font-weight:600}\n#is-page footer a:hover{text-decoration:underline}\n.legal{grid-column:1\/-1;border-top:1px solid rgba(255,255,255,.12);padding-top:22px;font-size:13.5px}\n\n\/* Floating WhatsApp *\/\n.fab{display:none;position:fixed;right:18px;bottom:18px;z-index:50;display:flex;align-items:center;gap:10px;background:var(--wa);color:#fff;text-decoration:none;font-weight:600;padding:14px 20px 14px 16px;border-radius:999px;box-shadow:0 10px 28px rgba(0,0,0,.35)}\n.fab:hover{background:#25BB61}\n.fab svg{width:28px;height:28px;flex:none}\n\n\/* Responsive *\/\n@media (max-width:960px){\n  .hero .wrap,.ledger,.wa-band .wrap,#is-page footer .wrap{grid-template-columns:1fr}\n  .cover{order:-1;width:min(300px,76%);margin-bottom:10px}\n  .hero{padding:44px 0 80px}\n  .steps,.tiers,.rules{grid-template-columns:1fr}\n  .step{border-right:0;border-bottom:2px solid var(--ink)}\n  .step:last-child{border-bottom:0}\n  .tier.mid{transform:none}\n  .manifest{grid-template-columns:1fr}\n  .timeline{grid-template-columns:1fr 1fr;row-gap:44px}\n  .timeline::before{display:none}\n  #is-page .is-sec{padding:64px 0}\n}\n@media (max-width:560px){\n  body{font-size:16px}\n  .timeline{grid-template-columns:1fr}\n  .topbar a.mini span{display:none}\n  .btn{width:100%;font-size:21px}\n  .cta-row{gap:16px}\n  .fab span{display:none}\n  .fab{padding:14px}\n  .cover .badge{left:-6px}\n  .paper{box-shadow:6px 6px 0 var(--ink);padding:24px 20px}\n  .manifest li{grid-template-columns:62px 1fr 28px}\n}\n@media (prefers-reduced-motion:reduce){\n  *{animation:none!important;transition:none!important}\n  html{scroll-behavior:auto}\n}\n\n\n\n\/* ---- Sales page additions ---- *\/\n#is-page .announce{background:var(--yellow);color:var(--ink);text-align:center;font-weight:600;font-size:15px;padding:9px 16px;line-height:1.35}\n#is-page .hero .eyebrow{display:inline-block;font-family:var(--display);font-weight:700;font-size:19px;letter-spacing:.06em;text-transform:uppercase;color:var(--yellow);margin-bottom:20px}\n#is-page .hero h1{font-size:clamp(42px,5.6vw,72px)}\n#is-page .hero h1 span{display:inline}\n#is-page .trust{display:flex;flex-wrap:wrap;gap:10px 22px;font-size:15px;color:#C9D0D5;margin-top:6px}\n#is-page .trust span{display:inline-flex;align-items:center;gap:8px}\n#is-page .trust svg{width:18px;height:18px;color:#3EDC81;flex:none}\n#is-page .btn-lg{font-size:26px;padding:20px 34px}\n#is-page .center{text-align:center}\n#is-page .center .lede{margin-inline:auto}\n#is-page .cmp{width:100%;table-layout:fixed;border-collapse:separate;border-spacing:0;background:#fff;border:2px solid var(--ink);border-radius:8px;overflow:hidden;font-size:17px}\n#is-page .cmp th{background:var(--ink);color:#fff;font-family:var(--display);font-size:20px;font-weight:700;text-align:left;padding:14px 18px;letter-spacing:.02em}\n#is-page .cmp td{padding:16px 18px;border-top:1px solid var(--line)}\n#is-page .cmp td:nth-child(2){color:var(--muted)}\n#is-page .cmp td:nth-child(3){font-weight:700;color:var(--red-deep)}\n#is-page .cmp td:last-child{font-family:var(--display);font-weight:800;font-size:24px}\n#is-page .quote{margin-top:30px;font-size:20px;max-width:70ch;border-left:6px solid var(--red);padding:4px 0 4px 20px}\n#is-page .cards{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}\n#is-page .card{background:#fff;border:2px solid var(--line);border-radius:10px;padding:28px 26px;transition:border-color .15s,transform .15s}\n#is-page .card:hover{border-color:var(--ink);transform:translateY(-3px)}\n#is-page .card svg{width:38px;height:38px;color:var(--red);margin-bottom:14px}\n#is-page .card h3{margin-bottom:8px;font-size:26px}\n#is-page .card p{color:var(--muted);font-size:16px}\n#is-page .twocol{display:grid;grid-template-columns:1fr 1fr;gap:26px}\n#is-page .panel{border-radius:10px;padding:30px 30px 26px}\n#is-page .panel.yes{background:#fff;border:2px solid var(--ink)}\n#is-page .panel.no{background:var(--ink-2);color:#fff}\n#is-page .panel h3{font-size:30px;margin-bottom:16px}\n#is-page .panel ul{list-style:none}\n#is-page .panel li{display:flex;gap:12px;padding:10px 0;border-bottom:1px dashed rgba(128,138,148,.5);line-height:1.45}\n#is-page .panel li:last-child{border:0}\n#is-page .panel li svg{width:22px;height:22px;flex:none;margin-top:2px}\n#is-page .panel.yes li svg{color:var(--wa)}\n#is-page .panel.no li svg{color:#FF6B76}\n#is-page .offer{background:#fff;border:3px solid var(--ink);border-radius:14px;padding:44px 40px;box-shadow:14px 14px 0 var(--red);display:grid;grid-template-columns:.8fr 1.2fr;gap:44px;align-items:center;max-width:980px;margin-inline:auto}\n#is-page .offer img{border-radius:8px;box-shadow:0 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17h7\"\/><\/symbol>\n  <symbol id=\"i-chart\" viewBox=\"0 0 24 24\"><path fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M3 20h18M5 16l4-5 4 3 6-8M15 6h4v4\"\/><\/symbol>\n  <symbol id=\"i-x\" viewBox=\"0 0 24 24\"><path fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.6\" stroke-linecap=\"round\" d=\"m6 6 12 12M18 6 6 18\"\/><\/symbol>\n<\/svg>\n\n<div class=\"announce\">Instant PDF download. Read it on your phone, tablet or computer.<\/div>\n\n<header class=\"topbar\">\n  <div class=\"wrap\">\n    <a class=\"brand\" href=\"#top\" aria-label=\"Import Smart\"><i><\/i>Import Smart<\/a>\n    <nav class=\"nav\" aria-label=\"Page sections\"><a href=\"#inside\">Inside<\/a><a href=\"#preview\">Free preview<\/a><a href=\"#calculator\">Calculator<\/a><a href=\"#faq\">FAQ<\/a><\/nav>\n    <a class=\"mini\" href=\"https:\/\/selar.com\/0g90o162a6\" target=\"_blank\" rel=\"noopener\"><svg aria-hidden=\"true\" style=\"color:#fff\"><use href=\"#i-dl\"\/><\/svg><span>Get the guide<\/span><\/a>\n  <\/div>\n<\/header>\n\n<main id=\"top\">\n\n<!-- HERO -->\n<div class=\"hero\">\n  <div class=\"wrap\">\n    <div>\n      <div class=\"eyebrow\">A PDF guide for Nigerian sellers<\/div>\n      <h1>Stop overpaying middlemen. <span>Import from China<\/span> with \u20a6100,000 or less.<\/h1>\n      <p class=\"sub\">A step-by-step guide that shows you how to find suppliers, order safely, ship, clear customs and price your stock, <strong>even if you're already selling locally.<\/strong><\/p>\n      <div class=\"pricetag\" data-pricebox hidden><b data-now><\/b><s data-old><\/s><\/div>\n      <div class=\"cta-row\" id=\"hero-cta\">\n        <a class=\"btn btn-red btn-lg\" href=\"https:\/\/selar.com\/0g90o162a6\" target=\"_blank\" rel=\"noopener\"><svg aria-hidden=\"true\"><use href=\"#i-dl\"\/><\/svg>Get instant access<\/a>\n      <\/div>\n      <div class=\"trust\">\n        <span><svg aria-hidden=\"true\"><use href=\"#i-check\"\/><\/svg>30 pages, 14 chapters<\/span>\n        <span><svg aria-hidden=\"true\"><use href=\"#i-check\"\/><\/svg>Instant download after payment<\/span>\n        <span><svg aria-hidden=\"true\"><use href=\"#i-check\"\/><\/svg>Secure checkout on Selar<\/span>\n      <\/div>\n    <\/div>\n    <div class=\"cover\">\n      <img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/otibroshub.online\/wp-content\/uploads\/2026\/10\/file_00000000d8dc81f4ba5c3d4e8032d4b3.png\" alt=\"Cover of the book How to Start Importing From China with \u20a6100K or less\" width=\"719\" height=\"900\">\n      <div class=\"badge\">Import smart.<br>Profit big.<\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"stats\">\n  <div class=\"wrap\">\n    <div class=\"stat\"><b>30<\/b><span>pages of step-by-step guidance<\/span><\/div>\n    <div class=\"stat\"><b>14<\/b><span>chapters, intro to action plan<\/span><\/div>\n    <div class=\"stat\"><b>4<\/b><span>copy-and-send message templates<\/span><\/div>\n    <div class=\"stat\"><b>10<\/b><span>steps to place your first order<\/span><\/div>\n    <div class=\"stat\"><b>18<\/b><span>point printable checklist<\/span><\/div>\n  <\/div>\n<\/div>\n\n<!-- PROBLEM -->\n<section class=\"is-sec\">\n  <div class=\"wrap\">\n    <div class=\"sec-head\">\n      <h2>Why your margins are so thin<\/h2>\n      <p class=\"lede\">You buy from someone who bought from someone who bought from the factory. Every hand adds a markup, and you pay for all of them.<\/p>\n    <\/div>\n    <table class=\"cmp\">\n      <thead><tr><th>Product<\/th><th>Local wholesale<\/th><th>Factory price (bulk)<\/th><th>Gap<\/th><\/tr><\/thead>\n      <tbody>\n        <tr><td>Earphones (basic wired)<\/td><td>\u20a6800 \u2013 \u20a61,500<\/td><td>\u20a6150 \u2013 \u20a6300<\/td><td>3\u20135x<\/td><\/tr>\n        <tr><td>Fashion sunglasses<\/td><td>\u20a61,500 \u2013 \u20a63,000<\/td><td>\u20a6350 \u2013 \u20a6600<\/td><td>3\u20135x<\/td><\/tr>\n        <tr><td>Small handbags<\/td><td>\u20a64,000 \u2013 \u20a68,000<\/td><td>\u20a61,200 \u2013 \u20a62,200<\/td><td>3\u20134x<\/td><\/tr>\n      <\/tbody>\n    <\/table>\n    <p class=\"mini-note\">Illustrative ranges from the guide, before shipping and customs. Your numbers depend on your product, supplier and order size.<\/p>\n    <p class=\"quote\"><strong>That gap is where your margin lives.<\/strong> This guide shows you, step by step, how to reach the factory side of that table and keep more of it for yourself.<\/p>\n  <\/div>\n<\/section>\n\n<!-- MY STORY -->\n<section class=\"is-sec alt\" id=\"story\">\n  <div class=\"wrap story\">\n    <div>\n      <div class=\"eyebrow2\">Get to know me<\/div>\n      <h2>I used to take someone else's word for what my stock cost.<\/h2>\n    <\/div>\n    <div class=\"body\">\n      <p>I'm a business owner, just like you. For a long time, I bought my stock through people based in China who said they were buying directly from the factory for me.<\/p>\n      <p class=\"big\">I paid what they told me the factory price was. I had to take their word for it.<\/p>\n      <p>That works, until you start asking the questions every business owner should ask:<\/p>\n      <ul>\n        <li><svg aria-hidden=\"true\"><use href=\"#i-check\"\/><\/svg><span>What is the real factory price?<\/span><\/li>\n        <li><svg aria-hidden=\"true\"><use href=\"#i-check\"\/><\/svg><span>What am I actually paying for?<\/span><\/li>\n        <li><svg aria-hidden=\"true\"><use href=\"#i-check\"\/><\/svg><span>How much of my money is going to the middleman?<\/span><\/li>\n      <\/ul>\n      <p>Then I learned how importing really works: how to find and vet suppliers myself, how to order safely through Alibaba's Trade Assurance, how shipping and customs work in Nigeria, and how to work out my true cost per unit.<\/p>\n      <p>Once I understood the process, I stopped depending on anyone else's word. I could see for myself what things should cost, and I made my own decisions.<\/p>\n      <p>I put everything I learned into this guide, in plain language and in the right order, so you can skip the guesswork. I'm not promising you riches. I'm giving you the knowledge to take control of your own imports.<\/p>\n      <div class=\"sign\">OTI BROS HUB<small>Business owner and publisher of Import Smart<\/small><\/div>\n      <div style=\"margin-top:30px\"><a class=\"btn btn-red\" href=\"https:\/\/selar.com\/0g90o162a6\" target=\"_blank\" rel=\"noopener\"><svg aria-hidden=\"true\"><use href=\"#i-dl\"\/><\/svg>Get the guide I wish I'd had<\/a><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- BENEFITS -->\n<section class=\"is-sec\">\n  <div class=\"wrap\">\n    <div class=\"sec-head center\">\n      <h2>What you'll be able to do<\/h2>\n      <p class=\"lede\">Each chapter takes you one step closer to a first order you can place with confidence.<\/p>\n    <\/div>\n    <div class=\"cards\">\n      <div class=\"card\"><svg aria-hidden=\"true\"><use href=\"#i-scale\"\/><\/svg><h3>Know your numbers first<\/h3><p>See what \u20a650k, \u20a6100k and \u20a6150k realistically buy, and how to calculate your true landed cost per unit before you spend.<\/p><\/div>\n      <div class=\"card\"><svg aria-hidden=\"true\"><use href=\"#i-check\"\/><\/svg><h3>Pick a product that can sell<\/h3><p>Use a simple 6-factor scorecard to compare product ideas and choose a safe first import.<\/p><\/div>\n      <div class=\"card\"><svg aria-hidden=\"true\"><use href=\"#i-shield\"\/><\/svg><h3>Find suppliers you can trust<\/h3><p>Vet suppliers on Alibaba, use Trade Assurance and learn the red flags that protect your capital.<\/p><\/div>\n      <div class=\"card\"><svg aria-hidden=\"true\"><use href=\"#i-doc\"\/><\/svg><h3>Order with confidence<\/h3><p>Follow a 10-step walkthrough and copy ready-made messages for inquiries, samples, negotiation and freight forwarders.<\/p><\/div>\n      <div class=\"card\"><svg aria-hidden=\"true\"><use href=\"#i-box\"\/><\/svg><h3>Understand shipping and customs<\/h3><p>Air vs. sea, working with an agent, HS codes, Form M, PAAR and the full Nigerian duty breakdown, explained plainly.<\/p><\/div>\n      <div class=\"card\"><svg aria-hidden=\"true\"><use href=\"#i-chart\"\/><\/svg><h3>Price, sell and reinvest<\/h3><p>Set prices that beat local wholesale, choose where to sell, and reinvest so your business grows past shipment one.<\/p><\/div>\n    <\/div>\n    <div class=\"center\" style=\"margin-top:44px\">\n      <a class=\"btn btn-red btn-lg\" href=\"https:\/\/selar.com\/0g90o162a6\" target=\"_blank\" rel=\"noopener\"><svg aria-hidden=\"true\"><use href=\"#i-dl\"\/><\/svg>Get instant access<\/a>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<!-- WITHOUT \/ WITH -->\n<section class=\"is-sec alt\">\n  <div class=\"wrap\">\n    <div class=\"sec-head\">\n      <h2>Guessing vs. having a process<\/h2>\n      <p class=\"lede\">Most first-time importers lose money on small, avoidable things. Here's the difference a clear process makes.<\/p>\n    <\/div>\n    <table class=\"vs\">\n      <thead><tr><th><\/th><th>Without a process<\/th><th>With the Import Smart guide<\/th><\/tr><\/thead>\n      <tbody>\n        <tr><td>Factory prices<\/td><td>Take someone's word for what things cost<\/td><td>Shortlist 5\u20138 suppliers and compare their quotes yourself<\/td><\/tr>\n        <tr><td>Choosing a product<\/td><td>Pick whatever looks exciting or \"hot\"<\/td><td>Score ideas on demand, margin, weight, durability, repeat purchase and your familiarity<\/td><\/tr>\n        <tr><td>Paying suppliers<\/td><td>Send money and hope for the best<\/td><td>Pay through Trade Assurance, so your payment is protected until you confirm receipt<\/td><\/tr>\n        <tr><td>Shipping and customs<\/td><td>Get surprised by clearing fees at the port<\/td><td>Know the full duty stack and get an all-inclusive landed-cost quote before you ship<\/td><\/tr>\n        <tr><td>Setting your price<\/td><td>Guess a selling price<\/td><td>Work out landed cost per unit and price against local wholesale<\/td><\/tr>\n      <\/tbody>\n    <\/table>\n    <div class=\"center\" style=\"margin-top:40px\">\n      <a class=\"btn btn-red btn-lg\" href=\"https:\/\/selar.com\/0g90o162a6\" target=\"_blank\" rel=\"noopener\"><svg aria-hidden=\"true\"><use href=\"#i-dl\"\/><\/svg>Get instant access<\/a>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- BUILT FOR NIGERIA -->\n<section class=\"is-sec\">\n  <div class=\"wrap\">\n    <div class=\"sec-head\">\n      <h2>Built for Nigerian sellers, not copied from a generic course<\/h2>\n      <p class=\"lede\">Everything is explained from a Nigerian importer's point of view, in naira and in plain language.<\/p>\n    <\/div>\n    <div class=\"cards four\">\n      <div class=\"card\"><svg aria-hidden=\"true\"><use href=\"#i-scale\"\/><\/svg><h3>Naira budgets<\/h3><p>Three budget tiers (\u20a650k, \u20a6100k, \u20a6150k) with realistic splits for product, shipping, clearing and buffer.<\/p><\/div>\n      <div class=\"card\"><svg aria-hidden=\"true\"><use href=\"#i-doc\"\/><\/svg><h3>Nigerian customs<\/h3><p>HS codes, Form M, PAAR, NICIS II and how duty is calculated on CIF value at the official exchange rate.<\/p><\/div>\n      <div class=\"card\"><svg aria-hidden=\"true\"><use href=\"#i-chart\"\/><\/svg><h3>Local market research<\/h3><p>How to check demand using Jiji, Instagram shops and wholesale markets like Trade Fair, Balogun, Alaba and Idumota.<\/p><\/div>\n      <div class=\"card\"><svg aria-hidden=\"true\"><use href=\"#i-check\"\/><\/svg><h3>Where to sell<\/h3><p>WhatsApp Status, broadcast lists, Instagram and Facebook shops, Jiji and local markets, with retail and wholesale price tiers.<\/p><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- INSIDE -->\n<section class=\"is-sec\">\n  <div class=\"wrap\">\n    <div class=\"sec-head\">\n      <h2>Everything inside the guide<\/h2>\n      <p class=\"lede\">Fourteen chapters, a glossary and a printable checklist, written in plain language. Page numbers shown on the right.<\/p>\n    <\/div>\n    <div class=\"manifest\">\n      <ol><li><span class=\"ch\">Intro<\/span><span class=\"t\">Why import?<small>The math behind cutting out the middleman<\/small><\/span><span class=\"pg\">4<\/span><\/li><li><span class=\"ch\">Ch. 1<\/span><span class=\"t\">What your budget actually gets you<small>\u20a650k, \u20a6100k and \u20a6150k tiers side by side<\/small><\/span><span class=\"pg\">6<\/span><\/li><li><span class=\"ch\">Ch. 2<\/span><span class=\"t\">Finding and scoring winning products<small>A 6-factor scorecard to pick your first product<\/small><\/span><span class=\"pg\">8<\/span><\/li><li><span class=\"ch\">Ch. 3<\/span><span class=\"t\">Sourcing on Alibaba and 1688<small>How to vet suppliers before you pay<\/small><\/span><span class=\"pg\">10<\/span><\/li><li><span class=\"ch\">Ch. 4<\/span><span class=\"t\">Placing your first Alibaba order<small>A 10-step walkthrough, click by click<\/small><\/span><span class=\"pg\">12<\/span><\/li><li><span class=\"ch\">Ch. 5<\/span><span class=\"t\">Message templates suppliers answer<small>Inquiry, sample, negotiation and freight forwarder<\/small><\/span><span class=\"pg\">14<\/span><\/li><li><span class=\"ch\">Ch. 6<\/span><span class=\"t\">Incoterms and payment terms<small>EXW, FOB, CIF, deposits and T\/T explained<\/small><\/span><span class=\"pg\">16<\/span><\/li><li><span class=\"ch\">Ch. 7<\/span><span class=\"t\">Avoiding scams and red flags<small>What to walk away from, and how to protect your money<\/small><\/span><span class=\"pg\">17<\/span><\/li><\/ol>\n      <ol><li><span class=\"ch\">Ch. 8<\/span><span class=\"t\">Shipping smart: air vs. sea<small>Agent or DIY, with a first-shipment checklist<\/small><\/span><span class=\"pg\">18<\/span><\/li><li><span class=\"ch\">Ch. 9<\/span><span class=\"t\">Customs and clearing in Nigeria<small>HS codes, Form M, PAAR and the full duty stack<\/small><\/span><span class=\"pg\">19<\/span><\/li><li><span class=\"ch\">Ch. 10<\/span><span class=\"t\">Case study: one product, start to finish<small>A full worked example with numbers<\/small><\/span><span class=\"pg\">21<\/span><\/li><li><span class=\"ch\">Ch. 11<\/span><span class=\"t\">Pricing and reselling for margin<small>Landed cost, price tiers and where to sell<\/small><\/span><span class=\"pg\">23<\/span><\/li><li><span class=\"ch\">Ch. 12<\/span><span class=\"t\">Reordering and scaling<small>Growing past your first shipment<\/small><\/span><span class=\"pg\">25<\/span><\/li><li><span class=\"ch\">Ch. 13<\/span><span class=\"t\">Common first-timer mistakes<small>Six costly errors and how to avoid them<\/small><\/span><span class=\"pg\">26<\/span><\/li><li><span class=\"ch\">Ch. 14<\/span><span class=\"t\">Your 30-day action plan<small>Week-by-week steps from research to sales<\/small><\/span><span class=\"pg\">27<\/span><\/li><\/ol>\n    <\/div>\n    <div class=\"bonus\">\n      <span class=\"chip y\">Appendix A: Glossary of importation terms<\/span>\n      <span class=\"chip y\">Appendix B: Printable quick-reference checklist<\/span>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<!-- FREE PREVIEW -->\n<section class=\"is-sec dark\" id=\"preview\">\n  <div class=\"wrap\">\n    <div class=\"sec-head\">\n      <h2>Try before you buy: a free taste of the guide<\/h2>\n      <p class=\"lede\">Here are three small pieces taken straight from the guide, so you can see exactly how practical it is.<\/p>\n    <\/div>\n    <div class=\"samples\">\n      <div class=\"sample\">\n        <div class=\"tagline\">From Chapter 7<\/div>\n        <h3>Red flags to walk away from<\/h3>\n        <ul>\n          <li><svg aria-hidden=\"true\"><use href=\"#i-x\"\/><\/svg><span>Prices dramatically lower than every other supplier for the same product<\/span><\/li>\n          <li><svg aria-hidden=\"true\"><use href=\"#i-x\"\/><\/svg><span>A supplier who insists on payment outside Alibaba's system<\/span><\/li>\n          <li><svg aria-hidden=\"true\"><use href=\"#i-x\"\/><\/svg><span>No verifiable business registration, address or years of activity<\/span><\/li>\n        <\/ul>\n        <div class=\"more\">+ 3 more red flags, and how to protect yourself on every order, inside.<\/div>\n      <\/div>\n      <div class=\"sample\">\n        <div class=\"tagline\">From Chapter 2<\/div>\n        <h3>The 6-factor product scorecard<\/h3>\n        <ul>\n          <li><svg aria-hidden=\"true\"><use href=\"#i-check\"\/><\/svg><span>Existing demand<\/span><\/li>\n          <li><svg aria-hidden=\"true\"><use href=\"#i-check\"\/><\/svg><span>Margin potential (is the gap 3x or more?)<\/span><\/li>\n          <li><svg aria-hidden=\"true\"><use href=\"#i-check\"\/><\/svg><span>Weight and size<\/span><\/li>\n          <li><svg aria-hidden=\"true\"><use href=\"#i-check\"\/><\/svg><span>Durability in transit<\/span><\/li>\n          <li><svg aria-hidden=\"true\"><use href=\"#i-check\"\/><\/svg><span>Repeat purchase potential<\/span><\/li>\n          <li><svg aria-hidden=\"true\"><use href=\"#i-check\"\/><\/svg><span>Your familiarity with the buyer<\/span><\/li>\n        <\/ul>\n        <div class=\"more\">Score each idea from 1 to 5. The guide shows you what to ask for each factor.<\/div>\n      <\/div>\n      <div class=\"sample\">\n        <div class=\"tagline\">From Chapter 5<\/div>\n        <h3>A message suppliers actually answer<\/h3>\n        <div class=\"msg\" id=\"msg-text\">Hello, I'm interested in [product name\/link]. Could you share your price per unit at [quantity, e.g. 100 pcs] and at [quantity, e.g. 500 pcs]? Please also confirm: minimum order quantity, production time, whether a sample is available and its cost, and your available shipping methods to Lagos, Nigeria. Thank you.<\/div>\n        <button type=\"button\" class=\"copybtn\" id=\"copy-msg\">Copy message<\/button>\n        <div class=\"more\">Plus templates for samples, negotiation and freight forwarders.<\/div>\n      <\/div>\n    <\/div>\n    <div class=\"center\" style=\"margin-top:44px\">\n      <a class=\"btn btn-red btn-lg\" href=\"https:\/\/selar.com\/0g90o162a6\" target=\"_blank\" rel=\"noopener\"><svg aria-hidden=\"true\"><use href=\"#i-dl\"\/><\/svg>Get the full guide<\/a>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<!-- CALCULATOR -->\n<section class=\"is-sec\" id=\"calculator\">\n  <div class=\"wrap\">\n    <div class=\"sec-head\">\n      <h2>Try it: your landed cost calculator<\/h2>\n      <p class=\"lede\">The guide teaches you to know your true cost per unit before you set a price. Enter your own numbers below. It's pre-filled with the guide's example, so you can see how it works.<\/p>\n    <\/div>\n    <div class=\"calc\">\n      <div class=\"in\">\n        <div class=\"row\">\n          <div class=\"field\"><label for=\"c-prod\">Product cost (\u20a6, total)<\/label><input id=\"c-prod\" type=\"number\" inputmode=\"decimal\" min=\"0\" value=\"48000\"><\/div>\n          <div class=\"field\"><label for=\"c-units\">Units received<\/label><input id=\"c-units\" type=\"number\" inputmode=\"numeric\" min=\"0\" value=\"150\"><\/div>\n        <\/div>\n        <div class=\"row\">\n          <div class=\"field\"><label for=\"c-ship\">Shipping (\u20a6, total)<\/label><input id=\"c-ship\" type=\"number\" inputmode=\"decimal\" min=\"0\" value=\"22000\"><\/div>\n          <div class=\"field\"><label for=\"c-clear\">Customs and clearing (\u20a6, total)<\/label><input id=\"c-clear\" type=\"number\" inputmode=\"decimal\" min=\"0\" value=\"14000\"><\/div>\n        <\/div>\n        <div class=\"field\"><label for=\"c-whole\">Local wholesale price per unit (\u20a6, optional)<\/label><input id=\"c-whole\" type=\"number\" inputmode=\"decimal\" min=\"0\" value=\"1500\"><div class=\"hint\">Add what you pay locally now to see the difference.<\/div><\/div>\n      <\/div>\n      <div class=\"out\">\n        <div class=\"res\"><small>Landed cost per unit<\/small><b id=\"r-per\">\u20a60<\/b><\/div>\n        <div class=\"res sm\"><small>Total landed cost<\/small><b id=\"r-total\">\u20a60<\/b><\/div>\n        <div class=\"res sm\"><small>A common starting price (2x landed cost)<\/small><b class=\"y\" id=\"r-price\">\u20a60<\/b><\/div>\n        <div class=\"res\"><small id=\"r-cmp\">Add your local wholesale price to compare.<\/small><\/div>\n        <p style=\"font-size:13.5px;color:#9FA9B1\">An estimate only. Duty, freight and exchange rates change, so confirm your numbers with your supplier and freight agent.<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"center\" style=\"margin-top:36px\">\n      <p class=\"lede\" style=\"margin:0 auto 18px\">The guide shows you how to get every one of these numbers, step by step.<\/p>\n      <a class=\"btn btn-red btn-lg\" href=\"https:\/\/selar.com\/0g90o162a6\" target=\"_blank\" rel=\"noopener\"><svg aria-hidden=\"true\"><use href=\"#i-dl\"\/><\/svg>Get instant access<\/a>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- PREVIEW: BUDGET + CASE STUDY -->\n<section class=\"is-sec dark\">\n  <div class=\"wrap\">\n    <div class=\"sec-head\">\n      <h2>A peek inside: where your money goes<\/h2>\n      <p class=\"lede\">Chapter 1 breaks down a first order for small, lightweight products such as phone accessories and fashion items. These are illustrative ranges.<\/p>\n    <\/div>\n    <div class=\"tiers\">\n      <div class=\"tier\"><h3>\u20a650,000<\/h3><div class=\"tag\">Test run to learn the process<\/div>\n        <dl><dt>Product cost<\/dt><dd>\u20a628k \u2013 \u20a630k<\/dd><dt>Shipping (air)<\/dt><dd>\u20a612k \u2013 \u20a615k<\/dd><dt>Clearing \/ duty<\/dt><dd>\u20a66k \u2013 \u20a68k<\/dd><dt>Buffer<\/dt><dd>\u20a63k \u2013 \u20a65k<\/dd><\/dl>\n        <div class=\"units\">30 \u2013 60 small units<\/div><\/div>\n      <div class=\"tier mid\"><h3>\u20a6100,000<\/h3><div class=\"tag\">The sweet spot for a first real order<\/div>\n        <dl><dt>Product cost<\/dt><dd>\u20a655k \u2013 \u20a660k<\/dd><dt>Shipping (air)<\/dt><dd>\u20a620k \u2013 \u20a625k<\/dd><dt>Clearing \/ duty<\/dt><dd>\u20a610k \u2013 \u20a612k<\/dd><dt>Buffer<\/dt><dd>\u20a66k \u2013 \u20a68k<\/dd><\/dl>\n        <div class=\"units\">100 \u2013 200 small units<\/div><\/div>\n      <div class=\"tier\"><h3>\u20a6150,000<\/h3><div class=\"tag\">More stock, better unit prices<\/div>\n        <dl><dt>Product cost<\/dt><dd>\u20a685k \u2013 \u20a690k<\/dd><dt>Shipping (air)<\/dt><dd>\u20a628k \u2013 \u20a632k<\/dd><dt>Clearing \/ duty<\/dt><dd>\u20a614k \u2013 \u20a616k<\/dd><dt>Buffer<\/dt><dd>\u20a610k \u2013 \u20a612k<\/dd><\/dl>\n        <div class=\"units\">200 \u2013 350 small units<\/div><\/div>\n    <\/div>\n    <p class=\"note\">Heavier or bulkier products raise the shipping share and reduce how many units your budget covers. Always confirm current prices with suppliers and freight forwarders before committing funds.<\/p>\n  <\/div>\n<\/section>\n\n<section class=\"is-sec\">\n  <div class=\"wrap\">\n    <div class=\"sec-head\">\n      <h2>See the process worked out in numbers<\/h2>\n      <p class=\"lede\">Chapter 10 follows one example product from research to resale. Here's the cost side of that worked example.<\/p>\n    <\/div>\n    <div class=\"ledger\">\n      <div class=\"paper\">\n        <h3>Chioma's wireless earphones<\/h3>\n        <div class=\"who\">A fictional Lagos phone-accessories seller with a \u20a6100,000 budget<\/div>\n        <table>\n          <tr><td>Product: 150 units \u00d7 \u20a6320 (via Trade Assurance)<\/td><td>\u20a648,000<\/td><\/tr>\n          <tr><td>Air freight, 11-day transit<\/td><td>\u20a622,000<\/td><\/tr>\n          <tr><td>Clearing: duty, surcharge, FCS, ETLS, VAT, agent fee<\/td><td>\u20a614,000<\/td><\/tr>\n          <tr class=\"sum\"><td>Total landed<\/td><td>\u20a684,000<\/td><\/tr>\n        <\/table>\n        <div class=\"unit\">Landed cost: <b>\u20a6560 per unit<\/b>, against a local wholesale price of \u20a61,500 \u2013 \u20a62,000. Figures are illustrative, not a promise of results.<\/div>\n      <\/div>\n      <div>\n        <div class=\"formula\"><h3>Landed cost per unit<\/h3><code>(Product cost + Shipping + Customs\/Clearing + Other fees)<br>\u00f7 Total units received<\/code><\/div>\n        <div class=\"duty\"><h3>The duty stack, explained in Chapter 9<\/h3>\n          <ul><li><span>Import duty<\/span><span>Rate by HS code \u00d7 CIF value<\/span><\/li><li><span>Surcharge<\/span><span>7% of duty<\/span><\/li><li><span>FCS<\/span><span>4% of FOB value<\/span><\/li><li><span>ETLS<\/span><span>0.5% of FOB value<\/span><\/li><li><span>VAT<\/span><span>7.5% of CIF + charges<\/span><\/li><\/ul><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- WHO IT'S FOR -->\n<section class=\"is-sec alt\">\n  <div class=\"wrap\">\n    <div class=\"sec-head center\"><h2>Is this guide right for you?<\/h2><\/div>\n    <div class=\"twocol\">\n      <div class=\"panel yes\">\n        <h3>This guide is for you if\u2026<\/h3>\n        <ul>\n          <li><svg aria-hidden=\"true\"><use href=\"#i-check\"\/><\/svg><span>You already sell (clothes, accessories, beauty, home items) and want better margins<\/span><\/li>\n          <li><svg aria-hidden=\"true\"><use href=\"#i-check\"\/><\/svg><span>You're a beginner with \u20a650,000 to \u20a6150,000 and want to start the right way<\/span><\/li>\n          <li><svg aria-hidden=\"true\"><use href=\"#i-check\"\/><\/svg><span>You're nervous about scams, shipping or customs and want a clear process<\/span><\/li>\n          <li><svg aria-hidden=\"true\"><use href=\"#i-check\"\/><\/svg><span>You prefer starting small, learning, then scaling<\/span><\/li>\n        <\/ul>\n      <\/div>\n      <div class=\"panel no\">\n        <h3>It's not for you if\u2026<\/h3>\n        <ul>\n          <li><svg aria-hidden=\"true\"><use href=\"#i-x\"\/><\/svg><span>You expect guaranteed income or overnight riches. No honest guide can promise that<\/span><\/li>\n          <li><svg aria-hidden=\"true\"><use href=\"#i-x\"\/><\/svg><span>You want to import heavy machinery, full containers or regulated goods right away<\/span><\/li>\n          <li><svg aria-hidden=\"true\"><use href=\"#i-x\"\/><\/svg><span>You're not willing to start with a small first order and learn from it<\/span><\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- 30 DAY PLAN -->\n<section class=\"is-sec\">\n  <div class=\"wrap\">\n    <div class=\"sec-head\">\n      <h2>Your first 30 days, mapped out<\/h2>\n      <p class=\"lede\">You won't be left guessing what to do next. Chapter 14 turns everything into a week-by-week plan.<\/p>\n    <\/div>\n    <div class=\"timeline\">\n      <div class=\"wk\"><div class=\"dot\">1<\/div><h3>Research and validate<\/h3><ul><li>Shortlist 3\u20135 product ideas that already sell<\/li><li>Check local wholesale prices<\/li><li>Create your Alibaba account<\/li><\/ul><\/div>\n      <div class=\"wk\"><div class=\"dot\">2<\/div><h3>Vet suppliers and sample<\/h3><ul><li>Message 3+ verified suppliers<\/li><li>Compare price, MOQ and production time<\/li><li>Order a sample if budget allows<\/li><\/ul><\/div>\n      <div class=\"wk\"><div class=\"dot\">3<\/div><h3>Order and arrange shipping<\/h3><ul><li>Confirm price and quantity<\/li><li>Pay through Trade Assurance<\/li><li>Get 2+ freight quotes and book<\/li><\/ul><\/div>\n      <div class=\"wk\"><div class=\"dot\">4<\/div><h3>Receive, price and sell<\/h3><ul><li>Clear goods with your agent<\/li><li>Calculate true landed cost<\/li><li>Set your price and set aside reorder capital<\/li><\/ul><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- MISTAKES -->\n<section class=\"is-sec dark\">\n  <div class=\"wrap\">\n    <div class=\"sec-head\">\n      <h2>Mistakes that cost first-time importers money<\/h2>\n      <p class=\"lede\">Chapter 13 covers these in detail, and the rest of the guide helps you avoid them.<\/p>\n    <\/div>\n    <div class=\"rules\">\n      <div class=\"rule\"><svg aria-hidden=\"true\"><use href=\"#i-scale\"\/><\/svg><div><h3>Choosing a product before doing the math<\/h3><p>A \"hot\" product means nothing if the landed cost leaves no room for profit.<\/p><\/div><\/div>\n      <div class=\"rule\"><svg aria-hidden=\"true\"><use href=\"#i-box\"\/><\/svg><div><h3>Skipping the sample order<\/h3><p>Bulk ordering without checking quality can mean finding problems after your capital is gone.<\/p><\/div><\/div>\n      <div class=\"rule\"><svg aria-hidden=\"true\"><use href=\"#i-doc\"\/><\/svg><div><h3>Not budgeting for customs duty<\/h3><p>Forget the surcharge, FCS, ETLS and VAT layers and your margin \"disappears\" at clearing.<\/p><\/div><\/div>\n      <div class=\"rule\"><svg aria-hidden=\"true\"><use href=\"#i-shield\"\/><\/svg><div><h3>Paying outside the platform's protection<\/h3><p>Moving payment off Alibaba removes your only real safety net if something goes wrong.<\/p><\/div><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- OFFER -->\n<section class=\"is-sec\">\n  <div class=\"wrap\">\n    <div class=\"offer\">\n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/otibroshub.online\/wp-content\/uploads\/2026\/10\/file_00000000d8dc81f4ba5c3d4e8032d4b3.png\" alt=\"Import Smart guide cover\" width=\"719\" height=\"900\" loading=\"lazy\">\n      <div>\n        <h2>Get the Import Smart guide today<\/h2>\n        <div class=\"pricetag\" data-pricebox hidden><b data-now><\/b><s data-old><\/s><\/div>\n        <ul>\n          <li><svg aria-hidden=\"true\"><use href=\"#i-check\"\/><\/svg><span><b>30-page PDF guide<\/b> with 14 chapters<\/span><\/li>\n          <li><svg aria-hidden=\"true\"><use href=\"#i-check\"\/><\/svg><span>Budget breakdowns for \u20a650k, \u20a6100k and \u20a6150k<\/span><\/li>\n          <li><svg aria-hidden=\"true\"><use href=\"#i-check\"\/><\/svg><span>Copy-and-send message templates for suppliers and freight forwarders<\/span><\/li>\n          <li><svg aria-hidden=\"true\"><use href=\"#i-check\"\/><\/svg><span>Nigerian customs and duty breakdown<\/span><\/li>\n          <li><svg aria-hidden=\"true\"><use href=\"#i-check\"\/><\/svg><span>Full worked example with numbers<\/span><\/li>\n          <li><svg aria-hidden=\"true\"><use href=\"#i-check\"\/><\/svg><span>30-day action plan, glossary and printable checklist<\/span><\/li>\n          <li><svg aria-hidden=\"true\"><use href=\"#i-check\"\/><\/svg><span>Instant download, read on any device<\/span><\/li>\n        <\/ul>\n        <a class=\"btn btn-red btn-lg\" href=\"https:\/\/selar.com\/0g90o162a6\" target=\"_blank\" rel=\"noopener\" style=\"width:100%\"><svg aria-hidden=\"true\"><use href=\"#i-dl\"\/><\/svg>Get instant access<\/a>\n        \n        <p class=\"fine\">Secure checkout on Selar. You get the download right after payment. Not sure yet? <a href=\"https:\/\/wa.me\/2348053032756?text=Hello%2C%20I%20have%20a%20question%20about%20the%20Import%20Smart%20guide.\" target=\"_blank\" rel=\"noopener\">Ask us on WhatsApp first<\/a>.<\/p>\n        <div class=\"how\">\n          <div><b>1<\/b><span>Tap the button to open the secure Selar checkout<\/span><\/div>\n          <div><b>2<\/b><span>Pay and download your PDF straight away<\/span><\/div>\n          <div><b>3<\/b><span>Start with the Introduction, then follow the 30-day plan<\/span><\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- FAQ -->\n<section class=\"is-sec alt\" id=\"faq\">\n  <div class=\"wrap\">\n    <div class=\"sec-head\"><h2>Questions you may have<\/h2><\/div>\n    <div class=\"faq\">\n      <details><summary>I'm a complete beginner. Can I follow this?<\/summary><div class=\"ans\">Yes. The guide starts from the basics and builds chapter by chapter, with checklists at the end of each one. It's written in plain language for people who have never imported before.<\/div><\/details>\n<details><summary>Is \u20a6100,000 really enough to start?<\/summary><div class=\"ans\">The guide shows how a \u20a6100,000 first order can be split between product, shipping, clearing and a buffer for small, lightweight products. Heavier or bulkier items cost more to ship, so the guide also helps you choose products that fit your budget. Figures are illustrative, and you should confirm current prices before you pay anyone.<\/div><\/details>\n<details><summary>What if I only have \u20a650,000?<\/summary><div class=\"ans\">The guide includes a \u20a650,000 tier and treats it as a test run: the goal is to learn the whole process on a small amount of capital, then reinvest with more confidence on your second order.<\/div><\/details>\n<details><summary>Will I be guaranteed to make a profit?<\/summary><div class=\"ans\">No. Importing involves supplier reliability, exchange rates, shipping times and customs, and results depend on your product, capital, negotiation and consistency. The guide gives you a clear, careful process and teaches you to start small, so a mistake is one you can afford.<\/div><\/details>\n<details><summary>Will I still need an agent?<\/summary><div class=\"ans\">For most first-timers, yes. The guide explains that a licensed clearing agent handles Form M, PAAR and NICIS II filings, and it recommends using a freight forwarder for your first shipments. It shows you what to ask them, how to compare quotes and how to sanity-check the duty calculation, so you never accept a number blindly.<\/div><\/details>\n<details><summary>Do I need to speak Chinese or have a registered business?<\/summary><div class=\"ans\">No. The guide recommends starting on Alibaba, which works in English, and notes that you can set up your profile even if you're not yet a registered business. For customs, it explains how a licensed clearing agent handles the paperwork for you.<\/div><\/details>\n<details><summary>What kinds of products does it suit?<\/summary><div class=\"ans\">It's built around small, lightweight, non-fragile items such as phone and gadget accessories, beauty tools, fashion accessories, kitchen and home gadgets and kids' items. The guide advises avoiding heavy, bulky, fragile or certification-required products for your first shipments.<\/div><\/details>\n<details><summary>Are the prices and duty rates up to date?<\/summary><div class=\"ans\">The figures in the guide are illustrative estimates based on typical ranges, and real prices, freight costs, exchange rates and duty rates change. That's why the guide teaches you to confirm current costs with suppliers and freight forwarders and to ask for an all-inclusive landed-cost quote before you ship.<\/div><\/details>\n<details><summary>What format is it, and can I print it?<\/summary><div class=\"ans\">It's a 30-page PDF. After payment on Selar you can download it straight away and read it on your phone, tablet or computer. Appendix B is a printable quick-reference checklist, and you can print any other page too.<\/div><\/details>\n<details><summary>I'm outside Lagos. Does it still apply?<\/summary><div class=\"ans\">Yes. The guide covers importing into Nigeria in general, and the freight forwarder template can be adapted for Lagos, Abuja or other destinations.<\/div><\/details>\n<details><summary>I have another question. Who do I ask?<\/summary><div class=\"ans\">Message us on WhatsApp at <a href=\"https:\/\/wa.me\/2348053032756?text=Hello%2C%20I%20have%20a%20question%20about%20the%20Import%20Smart%20guide.\" target=\"_blank\" rel=\"noopener\">0805 303 2756<\/a> and we'll point you in the right direction.<\/div><\/details>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- FINAL CTA -->\n<div class=\"final\">\n  <div class=\"wrap\">\n    <h2>Your first import starts with one decision.<\/h2>\n    <p>Stop buying at middleman prices. Get the step-by-step guide and plan your first order with confidence.<\/p>\n    <a class=\"btn btn-white btn-lg\" href=\"https:\/\/selar.com\/0g90o162a6\" target=\"_blank\" rel=\"noopener\"><svg aria-hidden=\"true\"><use href=\"#i-dl\"\/><\/svg>Get instant access<\/a>\n  <\/div>\n<\/div>\n\n<!-- WHATSAPP -->\n<div class=\"wa-band\" id=\"contact\">\n  <div class=\"wrap\">\n    <div>\n      <h2>Still have a question? Ask us on WhatsApp.<\/h2>\n      <p>Not sure if the guide fits your situation? Send us a message before you buy and we'll tell you honestly.<\/p>\n    <\/div>\n    <div class=\"wa-card\">\n      <svg class=\"ic\" aria-hidden=\"true\"><use href=\"#i-wa\"\/><\/svg>\n      <div class=\"num\">0805 303 2756<\/div>\n      <div class=\"small\">Tap the button to open a chat<\/div>\n      <a class=\"btn btn-wa\" href=\"https:\/\/wa.me\/2348053032756?text=Hello%2C%20I%20have%20a%20question%20about%20the%20Import%20Smart%20guide.\" target=\"_blank\" rel=\"noopener\"><svg aria-hidden=\"true\"><use href=\"#i-wa\"\/><\/svg>Chat on WhatsApp<\/a>\n      <a class=\"alt-link\" href=\"tel:+2348053032756\">Or call 0805 303 2756<\/a>\n    <\/div>\n  <\/div>\n<\/div>\n\n<\/main>\n\n<footer>\n  <div class=\"wrap\">\n    <div>\n      <div class=\"brand\"><i><\/i>Import Smart<\/div>\n      <p>Import smart. Profit big. A practical guide to sourcing and importing products from China into Nigeria. Published by OTI BROS HUB.<\/p>\n    <\/div>\n    <div class=\"links\">\n      <a href=\"https:\/\/selar.com\/0g90o162a6\" target=\"_blank\" rel=\"noopener\">Get the guide on Selar<\/a>\n      <a href=\"https:\/\/wa.me\/2348053032756?text=Hello%2C%20I%20have%20a%20question%20about%20the%20Import%20Smart%20guide.\" target=\"_blank\" rel=\"noopener\">WhatsApp: 0805 303 2756<\/a>\n      <a href=\"#top\">Back to top<\/a>\n    <\/div>\n    <p class=\"legal\">Disclaimer: This guide is an educational resource based on common importing practices. Supplier reliability, exchange rates, shipping timelines and customs procedures can change, and results depend on your product, capital, negotiation and effort. It does not guarantee any specific income or outcome. Prices and figures shown are illustrative estimates; confirm current pricing with suppliers and freight forwarders before committing funds. Chioma's case study is fictional.<\/p>\n  <\/div>\n<\/footer>\n\n<div class=\"stickybar\" id=\"stickybar\">\n  <a class=\"btn btn-red\" href=\"https:\/\/selar.com\/0g90o162a6\" target=\"_blank\" rel=\"noopener\"><svg aria-hidden=\"true\"><use href=\"#i-dl\"\/><\/svg>Get instant access<\/a>\n  <a class=\"wa-round\" href=\"https:\/\/wa.me\/2348053032756?text=Hello%2C%20I%20have%20a%20question%20about%20the%20Import%20Smart%20guide.\" target=\"_blank\" rel=\"noopener\" aria-label=\"Chat on WhatsApp\"><svg aria-hidden=\"true\"><use href=\"#i-wa\"\/><\/svg><\/a>\n<\/div>\n\n<\/div>\n<script>\n\/* ===== OPTIONAL: set your price here (leave empty to hide the price) ===== *\/\nvar PRICE = \"\";      \/* example: \"\u20a610,000\" *\/\nvar OLD_PRICE = \"\";  \/* optional crossed-out price, example: \"\u20a625,000\" *\/\n\/* ======================================================================== *\/\n(function(){\n  var bar=document.getElementById(\"stickybar\"),t=document.getElementById(\"hero-cta\");\n  if(bar&&t){\n    var tick=false;\n    var check=function(){tick=false;bar.classList.toggle(\"show\",t.getBoundingClientRect().bottom<0);};\n    window.addEventListener(\"scroll\",function(){if(!tick){tick=true;requestAnimationFrame(check);}},{passive:true});\n    check();\n  }\n  if(PRICE){\n    document.querySelectorAll(\"#is-page [data-pricebox]\").forEach(function(b){\n      b.hidden=false;\n      b.querySelector(\"[data-now]\").textContent=PRICE;\n      var o=b.querySelector(\"[data-old]\");\n      if(OLD_PRICE){o.textContent=OLD_PRICE;}else{o.style.display=\"none\";}\n    });\n  }\n  function g(id){return document.getElementById(id);}\n  function num(id){var v=parseFloat(g(id).value);return isFinite(v)&&v>0?v:0;}\n  function fmt(x){return \"\\u20A6\"+Math.round(x).toLocaleString(\"en-NG\");}\n  function calc(){\n    if(!g(\"c-prod\"))return;\n    var p=num(\"c-prod\"),s=num(\"c-ship\"),c=num(\"c-clear\"),u=num(\"c-units\"),w=num(\"c-whole\");\n    var total=p+s+c,per=u>0?total\/u:0;\n    g(\"r-per\").textContent=fmt(per);\n    g(\"r-total\").textContent=fmt(total);\n    g(\"r-price\").textContent=fmt(per*2);\n    var el=g(\"r-cmp\");\n    if(w>0&&per>0){\n      var d=w-per;\n      el.textContent=d>=0\n        ? \"That's \"+fmt(d)+\" less per unit than local wholesale (\"+Math.round(d\/w*100)+\"% lower).\"\n        : \"That's \"+fmt(-d)+\" more per unit than local wholesale. Re-check your numbers or your product choice.\";\n    }else{el.textContent=\"Add your local wholesale price to compare.\";}\n  }\n  [\"c-prod\",\"c-ship\",\"c-clear\",\"c-units\",\"c-whole\"].forEach(function(id){var e=g(id);if(e){e.addEventListener(\"input\",calc);}});\n  calc();\n  var cb=g(\"copy-msg\");\n  if(cb){\n    cb.addEventListener(\"click\",function(){\n      var txt=g(\"msg-text\").innerText;\n      function done(){cb.textContent=\"Copied!\";setTimeout(function(){cb.textContent=\"Copy message\";},2000);}\n      function fallback(){var ta=document.createElement(\"textarea\");ta.value=txt;ta.style.position=\"fixed\";ta.style.opacity=\"0\";document.body.appendChild(ta);ta.select();try{document.execCommand(\"copy\");done();}catch(e){}document.body.removeChild(ta);}\n      if(navigator.clipboard&&navigator.clipboard.writeText){navigator.clipboard.writeText(txt).then(done,fallback);}else{fallback();}\n    });\n  }\n})();\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Instant PDF download. Read it on your phone, tablet or computer. Import Smart InsideFree previewCalculatorFAQ Get the guide A PDF guide for Nigerian sellers Stop overpaying middlemen. Import from China with \u20a6100,000 or less. A step-by-step guide that shows you how to find suppliers, order safely, ship, clear customs and price your stock, even if [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-23","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/otibroshub.online\/index.php?rest_route=\/wp\/v2\/pages\/23","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otibroshub.online\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/otibroshub.online\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/otibroshub.online\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otibroshub.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23"}],"version-history":[{"count":4,"href":"https:\/\/otibroshub.online\/index.php?rest_route=\/wp\/v2\/pages\/23\/revisions"}],"predecessor-version":[{"id":27,"href":"https:\/\/otibroshub.online\/index.php?rest_route=\/wp\/v2\/pages\/23\/revisions\/27"}],"wp:attachment":[{"href":"https:\/\/otibroshub.online\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}